Search Engine Optimisation and Internet Marketing have changed dramatically throughout the last few years with the arrival of Social Media and Social Networking. Although consultoria de seo have adopted it and tried it to enhance their existing practices, SMO and all it represents, is without question the future of internet marketing…
Its time to make your content count and start building natural authority in your market place by actually connecting and reacting to your customers and sharing with your peers. Find out where Social Media Optimisation and traditional Search Engine Optimisation are heading and what this means for your future online strategies.
What’s Social Media Optimisation
Social Media Optimization (SMO) is a couple of methods for generating publicity through social media marketing sites, online communities and niche/community websites. Popular SMO techniques include
RSS Feed Syndication
Adding to online forums and communities
Sharing content through social bookmarking
Incorporating third party media such as video and images
Social media optimization relates to se marketing, but differs in several ways, primarily the focus being on driving traffic from sources apart from direct se results, though improved search ranking and authority are direct advantages of successful SMO.
Social Media Optimisation is actually a form of viral marketing where’recommendations’is duplicated through networking in social interactive sites.
The true trick is wiring these accounts together, produce fresh content and utilize it to leverage your online exposure, ultimately attracting streams of targeted visitors to your primary site. This is where the Search Engine Optimisation techniques can be found in to play -but generally the focus is on content promotion and reputation building.
interaction is the main element here, there are no instant results to be had(are there ever?), social media marketing is about networking with your peers online, as you would do at an offline industry event. Business forums really are a great place to start by answering questions and sharing your experiences with like minded people Don’t try and promote oneself immediately (or leave tacky irrelevant links everywhere- its bad taste!) Just be …yourself and share everything you know.
If you have articles, conference materials or research papers stashed away, these are a great way to publish content, promote your company and generate authority for your company site. Fresh material encourages natural linking and helps with your se rankling. You need to use this to expand your keyword range to incorporate a greater array of phrases and thus attract more traffic.
Social Media Optimisation lets you attract quality, relevant traffic without worrying all about your Search Engine Ranking which Google likes as it cuts down spamming and promotes natural good content.